Keywords and rankings

From keyword to the next improvement

Understand which queries create visibility, which pages receive them and what decision makes sense for each opportunity.

Serplenty workflow

Read performance with context

Prioritize by intent

Connect research to execution

Read performance with context

Review trends, clicks, impressions, CTR and position alongside the competing URL.

  • Performance history
  • Device and country
  • Saved and grouped keywords

Prioritize by intent

Separate informational, commercial and branded queries instead of treating every keyword the same.

  • Search intent
  • Competition and difficulty
  • Pages that need support

Connect research to execution

A keyword can open an audit, brief, metadata change or new content piece.

  • URL analysis
  • Writer and planner
  • Reports that explain progress

Features

Explore keywords

Understand which queries create visibility, which pages receive them and what decision makes sense for each opportunity.